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Introducing the “Brand-5” Personal Branding Framework
Your personal brand isn’t a logo—it’s the lived experience of your leadership. The Brand-5 framework is a one-page coaching tool designed to help you turn clarity into visible, service-driven influence. Built for executives professionals, employee resource group leaders, and entrepreneurs, it guides you through five steps that make your value easy to see and simple to scale.
- Clarify what you do exceptionally well (and what energizes you).
- Define your brand identity—vision, mission, values, voice—and draft a crisp brand statement (“I am… who… by… so that…”).
- Build the touchpoints where people experience you (LinkedIn, speaker page, portfolio) so every asset conveys your leadership value in seconds.
- Amplify through thought leadership and relationships—position yourself as a trusted voice, not a promoter.
- Elevate by measuring what matters and refining your narrative as you grow.
Use the framework to set 90-day micro-actions, align your digital presence with your real-world impact, and revisit it quarterly. For deeper reflection, pair it with the free Personal SWOT Analysis, the Mindset Matters presentation, and Your Latinidad as Your Superpower. Keep learning on the blog, or work 1:1 through coaching and inclusion consulting—and get in touch to explore next steps.